Gnowbe — a Silicon Valley- and Singapore-headquartered edtech platform for ‘time-starved professionals who need relevant, new content accessible when they need it’ — has secured US$1.7 million in seed funding from Coent Venture Partners (a part of REAPRA Group), 500 Startups, and POEMS Ventures, a new fund based in Singapore.

Renowned angels including Koh Boon Hwee (Chairman of Credence Partners) and Holly Liu (Co-founder and Chief Development Officer at mobile games company Kabam) also joined the round.

The financing will be used to hire new developers, and sales and marketing professionals. This is in tandem with the startup’s ongoing drive to expand its presence in the market, and to forge strategic partnerships with key players in the industry.

Gnowbe CEO and Co-founder So-Young Kang

In the coming year, Gnowbe plans to raise additional funds to further scale the business.

Started in 2015, Gnowbe is a mobile-first, learn-by-doing platform that delivers engaging content including employee onboarding, product knowledge training and team updates. Clients are empowered to author their own content with engaging and action-oriented templates. Gnowbe is built on the latest research and science on how adults learn through application and reflection.

The mobile-first, web-responsive app leverages micro-learning (10 minutes a day), social learning (chats and messaging) and gamification to encourage active engagement and to drive behaviour change.

Also Read: How edtech is changing the landscape of education in Asia

The company claims that its user base grows at over 15 per cent monthly, and the number of new programmes created increases by 24 per cent.

Gnowbe’s CEO and Co-founder So-Young Kang said: “Workforces around the world are rapidly transitioning to a ‘mobile-first’ mindset. This presents a tremendous opportunity for businesses to empower employees through knowledge. Gnowbe already has a head start in delivering mobile-first, microlearning solutions, and we hope to further consolidate our first mover advantage to build upon our brand awareness.”

REAPRA Founder and CEO Shuhei Morofuji said: “Gnowbe’s solutions stand to profoundly impact learning behaviours. By creating engaging content and delivering them through mobile platforms in bit-sized formats, we are facilitating an ‘anytime, anywhere learn’ culture among employees. We believe that this approach will be far more effective in achieving organisational objectives than traditional approaches that have outlived their usefulness.”

Also Read: EdTech startup Paradigm Shift wants you to learn using VR and AR

Additionally, Gnowbe has announced that it has signed an exclusive partnership agreement with KPMG Digital Village in Singapore, a collaborative ecosystem of corporates, startups, investors and government bodies to drive the adoption and integration of innovative solutions.

“Gnowbe’s methodology of bite-sized learning, continuous feedback and social features serves as a great platform for corporates across sectors,” said Jan Reinmueller, Head of Digital Village at KPMG in Singapore.

So-Young added: “We saw great synergies, given KPMG’s brand reputation, scale and investment in digital solutions. We are excited to partner with them to scale our business together.”

Image Credit: Gnowbe

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