OneKlix, a blockchain-powered self-service affiliate marketing platform in Malaysia, has secured US$250,000 in seed funding led by Norway-based VC firm TRM AS Fund, its founder told e27.
The round also saw participation from Malaysia-based Indoleads Holdings.
Kuala Lumpur-Headquartered OneKlix will use the money to expand operations across Southeast Asia and globally.
OneKlix was founded by Sergey Gaydar, Co-founder and former CMO of Bfab.my, a VCs-backed online spa and massage booking platform in Malaysia.
It is a one-stop solution for advertisers, networks and publishers to manage their affiliate marketing and other digital activities. A plug-and-play platform, it is easy to integrate and can be used to analyse ad performance and manage campaigns. The company’s fraud detection technology helps enterprises to protect their brand and reputation.
“Affiliate marketing used to be the most important and painful part for all advertisers. They used to face many issues related to integrations, settings, statistics, fraud. OneKlix provides you a full-fledged solution,” Gaydar told e27.
“We distinguish ourselves from other solutions by being more responsive and providing support solutions to our clients. We collected feedback from over 100 professionals in affiliate marketing and adtech companies to understand their needs and solve their pain-points with OneKlix,” he added.
Founded in 2018 by group of angel investors, TRM AS Fund is a Norway-based fund investing in seed-stage internet and mobile startups globally.
Indoleads is global affiliate network which was also founded by Gaydar. Its clients include Emirates, Qatar Airways, Tokopedia, Lazada, Aliexpress, GearBest, and Netshoes (Brazil). The company has operations in 80 countries with offices in Malaysia, Latvia, Ukraine, Brazil and the US.
In December 2017, Indoleads.com secured a “6-digits US dollars’ investment from individuals, including an angel investor in Vietnam.