Without going through the tedious processes of selecting text, copying, opening new browsers, pasting and searching, one tap on these links will give you the option to explore it on Wikipedia, Google, Twitter, YouTube, Flickr, Tumblr, and more.

Phroni screenshotFounded by Ikuya Yamada, the idea of Phroni was born out of the frustration over text selection on smartphones and tablets. During that time, Ikuya was also conducting research on machine learning and natural language processing. He noticed that his research might be able to solve this issue and dramatically improve the user experience of smartphone and tablets, and therefore created Phroni.

Nonetheless, “extracting interesting keywords from a text may not be as easy as it sounds. It can be very difficult even with state-of-the-art research outcomes”, says Ikuya.

To date, Phroni has already been integrated and used on several news apps in Japan while also receiving good reviews on major Japanese review websites such as iphone-girl.jp and applefan2.com. The team also recently pitched at GigaOM Mobilize 2012 in San Francisco and received the highest scores from two of three judges from Sequoia Capital and Norwest Venture Partners.

Phroni plans to release an API, which enables app vendors to integrate Phroni into their app. It also plans to expand in the U.S. market.
Currently, Phroni can be ran on iOS and Android. However, since existing browsers such as Safari and Chrome don’t provide add-on functionalities at the moment, Phroni cannot support these browsers. Therefore, the team is working on supporting browsers that have add-on mechanism such as Dolphin Browser and Sleipnir.
To find out more about Phroni, head on to their website which is available in both English and Japanese.