AppDisco today announced that it has launched its mobile app AdLatte in Thailand. Based in Seoul, South Korea, the app seeks to reward users for watching advertisements on their mobile devices. These rewards include gift cards, coupons, discounts, virtual currencies and rebates which could be used to purchase items from the in-app store.
At the moment, the technology startup has operations in Australia, Japan, Korea, Singapore, Taiwan and Vietnam. Its move to go into Thailand is justified by the Southeast Asian country’s fast-growing Internet and mobile penetration rate. AppDisco’s CEO Soohwan Jeong said that Thailand is “one of the most tech-savvy countries in Southeast Asia”, and have an industry filled with “very friendly and open-minded” people. He added:
“Preparing for the Thai launch, we have been building our business network with talented and creative developers in Thailand as well as various media channels based on very positive reviews.”
The South Korean company also shared that they are looking to hit about 10 percent of the Thai mobile users. For Phase 1, they will be targeting users between ages 18 to 34 in Bangkok. It added: “According to our experience in Korea, AdLatte got 1 million downloads in three month from its launch. As the market is quite different, we should be carefully approach the market but we are hoping to have positive reviews from the market in three months.”
AdLatte sure had a quick caffeine boost after its first release in July 2011. It ranked as the number one app under the social networking category in Korea. Subsequently, it also came in as number one in the Japanese App Store two days after its release in December 2011. In 2012 and 2013, the app has been seen to scale new heights both in Vietnam and Taiwan’s lifestyle categories ranking second and seventh place respectively.
Running more than 4,000 campaigns with 600 global clients like Samsung, Toyota, Nivea and Estee Lauder, it showcases the reach AdLatte has over its network of users. Their chief strategy officer Bumryung Yoo also shared that they are open to collaborations in Thailand. He added:
“[…] AdLatte’s business model based on rewards can go along with almost every industry. Seeing the rapid growth in the mobile advertising industry in Thailand, I am sure there must be needs for our service and we will be able to cooperate with in many ways.”