Go-Jek officially unveiled its latest service, Go-Mart, for the public earlier this week.
The company has also updated its apps on the iOS and Android platforms.
The service allows customers to buy groceries from any supermarket, mini market, optician, pharmacy, pet shop, or even automotive outlet.
For now, Go-Mart is only available for those living in Jabodetabek.
Go-Mart is the evolution of Go-Jek’s previous shopping service, as it allows customers to have more specific options for their needs. Go-Jek claims that there are at least 25,000 items available at around 20 shops. The target is to let customers having what they purchase in 90 minutes sharp.
Based on our investigation, Go-Mart has included almost all available shopping marts, including Alfamart, Indomaret, Guardian, Total Buah, Office 2000, Jakarta Notebook, Optik Melawai, and Shop & Drive.
In case the customers’ desired item is unavailable at those shops, they may fill in their own order manually.
This service is currently on a promo period, being offered at IDR10,000 flat per order. As we tested the service several times, we found that its algorithm is quite precise, reflecting the immense database that it has.
Besides presenting Go-Mart, Go-Jek has also introduced Go-Food within the update. It has equipped Go-Food with My Restaurant feature, which facilitates users to pick restaurants that they once ordered from.
After testing it out, we discovered that the new version of Go-Food performs better than the previous one. The database also seems to be more inclusive than before.
Go-Mart will face direct competition from HappyFresh and Sukamart. The company previously introduced Go-Box to accommodate people’s logistic needs.