greedygame lead

Google for Entrepreneurs-supported Blackbox Connect programme at Silicon Valley has selected Indian startup GreedyGame.

GreedyGame is a native in-game advertising platform that empowers game developers to localise game dynamics based on events, locations and time and also contextualise in-game brand placement for game monetisation.

The company was selected through multiple rounds of evaluations from more than 1500 applications received for NASSCOM’s 10,000 Start-ups programme and would be joining a league of 16 tech startups that have been selected for the program from 15 countries.

“We believe in Blackbox Connect’s vision of building a global community of entrepreneurial leaders who come together to Silicon Valley for an immersive two weeks that catalyse and inspire them to return to their home countries and continue to be startup community leaders. We are proud to be partnering with Blackbox on this mission and believe that entrepreneurial talent is thriving in communities all around the world,” said Mary Grove, Director of Google for Entrepreneurs.

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Early this year, GreedyGame was shortlisted in NASSCOM’s 10,000 Start-ups programme and got incubated at the TLabs accelerator programme. At Blackbox Connect, the founders of GreedyGame would undergo a two- week Silicon Valley immersion programme in order to access its wealth of resources, forge partnerships, and expand their markets.

On being selected, Arpit Jain, Co-founder, GreedyGame said, “Blackbox connect is a great opportunity for us to be exposed to Silicon Valley culture, work with startups from around the world and learn from their experiences. Also, it would be a chance for us to introduce our venture to mentors, investors and industry experts and take their feedback while moving forward on our product.”

Blackbox has selected 16 companies from 15 different countries including the UK, Kenya, Canada, Pakistan, Germany, South Korea, Ireland, Palestine, India, Israel, Egypt, Australia, United Arab Emirates, Scotland and France to participate in Blackbox Connect.

“The Blackbox entrepreneur network is now thriving in more than 45 countries worldwide.  With each new programme, we become more energised to pursue our mission of empowering startups and entrepreneurs globally that might otherwise not have the chance to learn and benefit from the startup ecosystem in Silicon Valley,” said Fadi Bishara, Founder and CEO, Blackbox Connect.

The initiative culminates in mid-October with the opportunity to pitch angel investors, venture capitalists, corporations and other influential industry leaders during Demo Day at Google headquarters in Mountain View, CA.

“GreedyGame is solving a globally scalable problem and we hope that the founders gain tremendously from the Blackbox Connect programme. At 10,000 Start-ups, we are committed to aggregating local and global ecosystem resources to ensure that startups from India are able to showcase their offerings to the world,” said Rajat Tandon, Senior Director, NASSCOM 10,000 Start-ups Programme.

Blackbox is a partner in the #40Forward initiative of Google for Entrepreneurs to increase the representation of women founders in their startup communities. Of the 16 selected companies, 7 are co-founded by women.