Martial arts dojo with sensei and student

(Credit: Joe Mabel)

Good news for developers and game enthusiasts! Microsoft Singapore and e27 is organizing an exclusive two day networking and workshop event this 14-15 September 2012.

Update: Exclusively for e27 readers, we’re offering a special discounted rate. Use the promo code ‘KIWI’ to register now!

The event, entitled “Fruit Ninja Developer Dojo” gives you the feeling that it will be nothing except a showdown of the best moves in the gaming industry. Think ninja sword slicing, dicing and other action-packed  stunts.

Bringing you the secrets are the masters, or senseis themselves who will be sharing their secret moves to success. Halfbrick Studios, a leading Australian based game developer are the makers behind the massively popular game, Fruit Ninja.

Spread over the course of two days, this event counts a fruitful (of) sharing, networking and hands- on developer workshop as the vital ingredients for ninja success. And in no other dojo training than this, you will find beers, tasty finger food and lunch served!

If you have always wanted to learn the secret moves, the Senseis are here to show you the way of the Ninja in casual game development. Register now at  the Fruit Ninja Developer Dojo Eventbrite site . Tickets are limited!

Follow the event on twitter #devdojo

Fruit Ninja Developer Dojo details: 

Dates, Time & Venue:

Day 1: 14 September 2012, 7pm-10pm

Sauce, 8 Raffles Avenue,  Esplanade Mall, #01-10/12

Day 2:15 September 2012, 12pm-4pm

Auditorium @ Microsoft Singapore, One Marina Boulevard


$50 for  both days(*$40 early bird special, starts now until announced)

Ticket Price includes food and drinks.

Who should attend:

Developers in general

Anyone who’s interested in game development and business

Meet the Senseis:

HalfBrick Shaniel Deo profile

Shainiel Deo 

Shainiel is the CEO of Halfbrick, Australia’s most successful video game developer. He founded the company in 2001 and paved the way for Halfbrick to become an expert in handheld, casual and mobile creativity and design. Moving away from work-for-hire projects in 2007, Shainiel focused on digital platforms and building a sustainable, independent studio with creative and financial control. He provides the vision for the future of the company and drives key acquisitions and strategic partnerships.

Due to worldwide success stories including Fruit Ninja and Jetpack Joyride, Halfbrick has established itself as one of the top game developers in the world and a technological powerhouse in Australia. Born in Fiji, when not working or flying around the world, Shainiel can be found fishing on the beaches around Brisbane and the Gold Coast.

Halfbrick Phil Larsen profile

Phil Larsen

Phil is Halfbrick’s Chief Marketing Officer, utilizing years of experience in the world of mobile and console gaming media, marketing and branding. For the past three years he has expanded Halfbrick’s self-publishing and marketing efforts across multiple digital distribution platforms, bringing Halfbrick’s games to over 300 million players around the world. He manages marketing campaigns with key storefronts and partners, and coordinates public relations, promotional events and game release strategies.

He is a stakeholder in all projects at the studio and works with all teams on creative design, brand positioning and intuitive monetization strategies for each game in development. Phil is a lifelong Australian, born and raised in Brisbane, home of Halfbrick’s headquarters.

Halfbrick Richard McKinney profile

Richard McKinney

Richard is Chief Technology Officer at Halfbrick, who oversees the forward momentum of Halfbrick’s technical strategies and identifies key opportunities for Halfbrick to improve its development muscle. He leads a team driving platform and engine solutions, most recently focusing on bringing Fruit Ninja and Jetpack Joyride to Windows 8 as an official gaming partner to the worldwide launch of the operating system.

Rich joined Halfbrick in 2009 after moving from Louisiana in the USA. His wealth of experience and superb southern recipes always give Halfbrick the energy it needs to grow bigger and better!

Note from organisers:

Get ready to be inspired! Do not mess up the event venues for Day 1 & 2.