Malaysia-based internet television service iflix today announced that it has established a joint venture with Middle Eastern and African mobile and data service operator Zain to set up iflix Arabia.

Targetting the Middle Eastern and North African (MENA) market, iflix Arabia service will offer Hollywood, Bollywood, regional and local programmes, as well as “over 2,000 episodes” of children’s content. Apart from including Arabic subtitles feature, it also plans to introduce exclusive Arabic content series.

“What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Zain stands for. We look forward to bringing our 47 million customers and regional mobile operations into the iflix footprint,” Zain Group CEO Scott Gegenheimer commented on the joint venture in a press statement.

Also Read: Streaming TV: Is Asia ready to pull the plug on cable satellite?

The commercial launch of iflix Arabia is planned for the second quarter of 2017. The service will be avaiable in Zain’s territories of operation including Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan, with the potential to further extend into additional regional markets.

iflix Arabia will be headquartered in Dubai and trade commercially as “iflix.”

According to iflix co-founder and Group CEO Mark Britt, the collaboration represents “an exciting step in iflix’s growth story” as the company marks its entry to the MENA region.

Launched in May 2015, iflix service is available in Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, Brunei, the Maldives and Pakistan.

Apart from competition with global contenders such as Netflix and Amazon Prime, in the Asian market, iflix is competing with HOOQ, Viu, and Tribe.

Image Credit: iflix Arabia