What is the greatest asset of an enterprise? Is it a great business idea, a team of experienced and veteran leaders or great infrastructure and resources?

While every aspect has a significant role to play, it is the employees of an organisation that bring all these elements together and turn ideas into reality. This, then makes employees arguably the most significant organisational resource, which demand focused attention and engagement.

In India, online automobile marketplace Droom has been giving great focus to employee engagement and care, organising fun activities. The company claims careful planning has gone in identifying the right kind of activities that result in holistic care of employees.

Recently, Droom tied up with one of the leading spa and massage service providers in Gurugram, which will frequently organise Zumba training sessions, rejuvenating massages, chair yoga sessions and meditation days at its office.


While Zumba, chair yoga and meditation sessions are to be held once in a week, the massage sessions will be available to Droom employees once in a month.

According to Founder and CEO Sandeep Aggarwal, it is the organisational constituents that determine its success. “Employee engagement and attention is an avenue that needs considerable attention and at Droom, we ensure every one of us feels constantly connected to the team, colleagues and the organisation and the bond grows stronger throughout the hierarchies.”

Droom was founded by Aggarwal, who is also Co-founder and former CEO of ShopClues, an e-commerce unicorn in India. Droom is an online marketplace for buying and selling new and used automobiles.

Droom is headquartered in Gurugram, with a team size of over 365. It has four marketplace formats — B2C, C2C, C2B and B2B. The platform offers a range of categories from bicycle to plane and all automobile services such as warranty, RSA, insurance and auto loan.

Droom boasts of having nearly 250,000 auto dealers in more than 500 cities across India on its platform and 27.3 million monthly visitors.

Droom is a Singapore holding company with subsidiaries in India and the United States. The company has so far raised close to US$125 million over six rounds of funding.

Some of the prominent investors are Lightbox, Beenext, Beenos, Digital Garage, Toyota Tsusho Corporation, Integrated Assets Management and family office of Japanese investor Joe Hirao, Founder ZIGExN.

Last May, Droom secured US$30 million in Series D funding, led by Toyota Tsusho Corporation, a member of automobile giant Toyota Group, and co-led by Japanese tech company Digital Garage.

Image Credit: Droom.