Indian coupon aggregation site CouponzGuru is expanding overseas with the launch of its Singapore website couponzguru.sg. After this, the company is aiming to enter into a new country every two months with Malaysia, Australia, Brazil and Indonesia in the pipeline.
It has tied up with travel sites such as Expedia, Hotels.sg, Zuji and Booking.com for travel deals. It is going to host discount deals of popular online retailers such as Zalora, Valuebasket, Rakuten, Luxola, and Redmart. The company is also working with affiliate networks such as Tyroo, OMG and Commission Junction.
Vikash Khetan, CEO, Couponzguru said, “We launched CouponzGuru in India when the coupon industry was nascent, and that worked for us. Right now, SEA is a raw market for e-commerce and couponing; it’s relatively new and has a huge potential as compared to the West, which is a saturated market.”
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“Singapore is a cosmopolitan city, which has a large population as working professionals. They tend to buy more online and we want to target them. The business model of the site will be the same, however, the merchants offering deals and discounts will be different. Singapore being a business hub, we will concentrate more on travel,” he added.
There exist several coupon sites in Singapore but, according to Khetan, they are hardly updated frequently. He added that CouponzGuru will be updated daily and will only have working coupons and deals.
Launched in 2011, CouponzGuru is one of the first coupon aggregating sites in India. It claims to have discount coupons for over 350 online stores.
Online couponing is growing with the rapid growth of e-commerce. According to a recent report, 74 per cent online buyers in India visit coupon and deals sites before making a purchase. Markets such as Singapore and Indonesia offer great opportunity for seasoned Indian players to expand in the region.