Through this acquisition, GolfGreedy will become a part of the GolfLan group but will continue to operate under own brand name. With this, more than 10,000 subscribers of GolfGreedy, mainly from Singapore and nearby regions, will get access to all the golf courses on the GolfLan platform.
Additionally, club operators registered with GolfGreedy will be able to use GolfLan’s golf cart management system and tee-sheet management solution.
With this deal, the number of golf courses listed on the GolfLan platform will reach 1,200 across 40 Asian countries.
GolfLan plans to raise about US$5 million in 2017 and will invest US$1 million to develop the market in the Southeast Asian region over the next one year.
This is GolfLan’s second deal in six months after it bought Dubai-based golf technology company StayPrime in July 2016 for US$1 million.
GolfLan.com, a unit of Golflan Technology Solutions, is an online golf marketplace that is digitising the sport to make it more accessible, subsidised and convenient for the masses. Founded in 2011, GolfLan is already established in India, the Middle East, and Southeast Asia.
GolfLan offers a host of services for amateur and professional golfers. Its Elite Golfer’s Card subscription simplifies tee-time booking, gives access to tournament participation and reduces fees for playtime. It also has a fully loaded Pro Shop and learning lessons for golfers.
Founder and CEO Dhruv Verma said: “Singapore is an important golfing destination in Southeast Asia. And golf, as an industry, is also growing rapidly. This transaction clearly establishes our leadership in this region and industry. Golf lovers, through us, will get a host of choices to book a tee time and also experience a range of our world-class services.”
Gerald Koh, Co-founder of GolfGreedy, added: “We started as a golf course aggregator to help golfers pursue their passion to get a good round at reasonable prices. Today, we are still very much focused on doing that, albeit with more intelligence built in so that we can add value to the customer’s golf search and booking journey.”