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Indonesian B2B marketplace Ralali raises US$13M to become a super app, enter Thailand

The super app will enable buyers of designated segment to find curated solutions on merchandises, financing and logistics relevant to their business

Ralali, an online B2B marketplace in Indonesia, has closed a US$13 million Series C funding round led by Arbor Ventures, TNB Aura and Jo Hirao, Founder of life media platform ZIGExN.

Existing investors AddVentures (run by Thailands’s Siam Cement Group) and Qualgro also participated in the round.

As per a report by DealStreetAsia, Ralali plans to enter Thailand in collaboration with Siam Cement Group.

“Our mission is to help traditional SME grow by leveraging digital tech. This funding will help us scaling up our technology and our team to serve millions of Indonesian MSMEs in fulfilling their business needs through’s digital platform. By becoming a super app, a buyer of designated segment can find curated solutions on merchandises, financing and logistics relevant to their business,” said Ralali CEO Joseph Aditya.

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The new deal comes less than a year after the Jakarta-headquartered company secured US$7 million in Series B led by Japan’s SBI Group.

Established in 2013, Ralali provides an online platform for manufacturers to sell directly to shop owners and merchants. The platform connects around 150,000 resellers, wholesalers, retailers, and transformers. It claims to have more than 12,000 suppliers in over 20 cities. Its suppliers include Unilever Food Solutions, PaperOne, Asus, Siam Cement Group and P&G.

In 2015, Ralali raised US$2.5 million from Beenos Partners, Cyber Venture Partners and East Ventures. Previously, East Ventures invested an undisclosed seed funding into the company in 2014.

Last October, the firm launched Ralali Wallet, which enables users to pay for their orders using an integrated method. It will also serve as an account to accept cashback as an appreciation for our loyal customers.

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