The name Sorabel is a combination of the name Soraya and the French word for beauty

Indonesian fashion e-commerce service began the year 2019 by changing its name to Sorabel, as it entered the fifth year of its operations.

According to an official statement by the company on its blog, the name Sorabel was taken from Soraya and the French word for beauty —belle. The rebranding was meant to strengthen the company’s mission to provide fashion products for its female-majority customers, who are nicknamed “sista.”

The rebranding will soon be followed up by changes in the company’s website and app, including the name and logo on its social media presence. At the moment, users visiting the Sale Stock websites are going to be redirected to Sorabel. Its app on Play Store has also been changed to Sorabel.

Also Read: Entering its third year, Sale Stock is set to reach break-even and make profit

DailySocial has reached out to the Sale Stock team to ask further details about the rebranding. The team stated that the new identity is currently on soft-launching stage, and all team members are working to ensure a smooth transition process.

This new identity will be officially launched on February 6, 2019. The company also stated that during the event, Sorabel will announce its new vision under the new brand identity as well innovation strategy to face a tightening competition among local e-commerce players.

The article Sale Stock Ganti Nama Menjadi Sorabel was written by Randi Eka Yonida in Bahasa Indonesia for DailySocial. English translation and editing by e27.