Indonesian lifestyle retail company PT Mitra Adiperkasa (MAP Group) has launched a fashion products portal MAP EMALL, with an aim to capture the country’s robust e-commerce sector.

Targeting the middle and upper class segment, the online store will sell fashion products from leading brands such as Marks & Spencer, Lacoste, Mango, Swatch, Birkenstock, Nike, Adidas, Reebok, and Converse.

MAP EMALL plans to develop an O2O feature that will enable customers to pick up their products purchased online at MAP Group’s offline retail stores. This is in addition to the traditional home delivery services.

MAP will also launch a mobile app in April this year.

“MAP has a clear and strong roadmap to unite all of its assets to offer a reliable and wholesome omni-channel shopping experience for all our loyal customers,” said CEO VP Sharma during the launch event.

The company also announced a partnership with Standard Chartered, which will be giving exclusive offers to credit card holders to shop on the new platform.

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The MAP Group has partnered with more than 150 global lifestyle brands, and has at least 2,000 offline retail stores in 60 cities across Indonesia.

MAP Group is the latest major Indonesian business mogul to venture into e-commerce. In early February, MNC Group marked their entry into e-commerce by launching a fashion e-commerce portal BrandOutlet.

Earlier, Lippo Group had forayed into e-commerce with MatahariMall.

MAP EMALL is also one of the very few e-commerce platforms that target the middle- and upper-class segment, apart from Bobobobo.