Malaysia’s e-commerce market is booming and there is no sign of letting up. By 2017, its revenue is projected to hit the billion-dollar digit. For businesses seeking to penetrate this market, it is important to understand the trends and shopping habits of the Malaysian consumer – which sometimes differ depending on the states.
Malaysia-based e-commerce portal 11street has drawn up a handy overview of the country’s e-commerce trends in 2016. These include payment preferences, goods delivery expectations, and many other critical areas marketers will need to get a handle on if they wish their business to succeed in 2017.