According to eMarketer, Indonesia is expected to have 102.8 million internet users by 2016, from the current 72.7 million users. It also estimates that smartphone penetration among mobile phone users will climb to 47 per cent by 2016 — a total of 87.4 million users. According to another research by Vela Asia, the e-commerce market in the country is expected to be around US$25 billion by 2016.
“Online shoppers in Indonesia ready for free online trade. If their needs are not met locally, they can order it from overseas,” says Majin Mahidin, CEO, Bounche, a Jakarta-based digital creative marketing agency. “And glocal commerce out there are more than ready to offer their services and products to Indonesian costumers.”The culture has not only attracted big investments in the country but has attracted a lot of foreign players to set shop locally and test the market.
Steven Vanada, Managing Partner of Cyber Agent Ventures states that customers in Indonesia are still seeking fundamental things online, which leaves a lot of room for sites that will cater to niches like hobbies.
Our list of selected foreign players too, reflects the need and demand both in the e-commerce and apps space:
CouponDunia from India (web)
CouponDunia, an online discount site based in India, launched its services in Indonesia last September offering coupons from almost all local e-commerce sites — Zalora, Lazada, Tiket, Groupon, Berrybenka and Rakuten. CouponDunia claims to have over 200 Indonesian e-commerce sites listed and more than 500 coupons available to be redeemed!
TheHallyu from South Korea (web)
Seoul based fashion e-commerce TheHallyu came to Indonesia in March 2013 offering the latest fashion trends from Korea to around the globe. Looking beyond the big Korean wave in Indonesia, TheHallyu offers services to Indonesia costumers with Bahasa Indonesia and Rupiah currency, along with local payment methods.
Fortumo from US (Android, Windows, Chrome, API)
With three times more mobile phone owners than credit card owners in Indonesia, Fortumo sees this as the biggest opportunity. December last, the San Francisco-based mobile payment company entered Indonesia, carrying four big telcos such as Telkomsel, XL Axiata, Indosat, and Axis. Wtth Fortumo on your hand, hopefully, mobile shopping will be simpler.
Zomato from India (web, iOS, Android)
Founded in 2008, Zomato is a ‘Yelp’-like for restaurant listings. After raising US$ 37 million from Sequoia Capital last November, Zomato broadened its wings to Indonesia, featuring 18,000 restaurants, localised in Bahasa.
HotelQuickly from Hongkong (iOS, Android, Blackberry)
Last minute hotel booking solution HotelQuickly entered Indonesia market in March 2013. Right now, the app offers hotels in Jakarta, Bali (Seminyak/Kuta/Legian and other top locations in Bali), Bandung, Batam, and Medan.