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Video-streaming service Netflix is set to enter South Korea by January 2016, with an official announcement for next week, The Korea Times reported.

South Korea’s broadband is amongst the best in the world. Streaming in 4K is widely available, an issue faced by users in the U.S.

Netflix made its first entrance in the Asia market with its Japan launch on September 2.

Netflix has set an ambitious plan for expansion, with a strategy to launch in 200 countries by the end of 2016. Netflix has plans to launch Italy, Spain and Portugal next month.

Currently, Netflix is the world’s leading Internet subscription services for movies and TV shows, operating in over 50 countries. Of its 65 million subscribers, 23 million are outside the US. Subscriptions start at US $7.99 a month.

The Korea Times reports that Korean carriers and broadcasters are discussing content licensing.

It’ll also be interesting to see if this is part of the company’s build-up to expand into China, a tough market given the country’s strict censorship policies and practices of pirating.

At the moment, millions of consumers use virtual private network services to access Netflix where it is not available, including more than 20 million Chinese, according to British research firm GlobalWebIndex.

However, popular streaming sites like Youku and Iqiyi also require users to pay a nominal fee for blockbuster and recent movies.

Netflix has gained a strong reputation for its original and successful programing. Iconic TV shows like ‘House of Cards’ and ‘Orange is the New Black,’ are released all at once in season-long batches.

The Netflix Japan services is reported to include original Japanese films and TV series, as well as original Netflix series from the US, like ‘Marvel’s Daredevil.’ Korea is likely to follow this model.

This expansion is an opportunity for Netflix to grow its user base and perhaps create original Asian series and shows.

Also Read: Is Internet streaming slowly killing broadcast TV in APAC?