Retailers and individuals looking to capitalise on the e-commerce boom across the globe can now look forward to even more innovation in the industry.
BASE, a Japan-based e-commerce store builder, has today announced receiving US$3 million from Japanese venture capital firm Global Brain, via Tech in Asia. The new injection of funds will be used to give its engineering, support and public relations teams a boost.
The small firm typically touts two selling points: firstly, businesses can create a website within 30 seconds, and secondly, unlike on other e-store builders, users do not have to pay to create a website. However, the startup also added that its monetisation plan to charge users for extension apps and other features may kick in this 2015.