Branded Content Editor


| Singapore

Salary (USD) Not specified

Full Time | 0 Applicant(s)

Posted: 24 Jan 2019

About Company

99.co is Singapore's Fastest Growing Property Portal which helps you discover the best way to find houses, condominiums, apartments and HDBs for sale & rent in Singapore.

Job Description

As we grow the Media Sales team at 99.co, we are looking for a Branded Content Editor who has a passion for producing a compelling branded content narrative that provides top-notch value to both property consumers and advertisers.

You will be involved in preparing compelling, engaging, informative and emotive copy for branded content on 99.co.

What you'll do

* Working closely with the Media Sales team to produce consistently exceptional branded content that tells an engaging story and leaves a salient impression on property consumers

* Having a passion and interest for property and property-related products and/or services

* Being able to juggle the client’s needs and creating branded content that resonates with 99.co’s brand values, standards and expectations

* Ensure that branded content is aligned with 99.co’s tone of voice and house style

* Attending meetings with clients to gain an in-depth understanding of the property development/ product/ service that the client wishes to showcase

* Brainstorm for compelling, out-of-the-box angles that successfully convey the client’s desired message

* Use qualitative and quantitative data during the ideation process

* Conduct extensive market research for information and inspiration

* Working closely with the client to nail down an awe-inspiring branded content angle

* Produce the piece of branded content, sometimes working with tight deadlines

* Ensure SEO optimisation of all branded content articles

* Draft concise and engaging copy for branded posts on 99.co’s social media channels

* Work closely with 99.co’s digital marketing specialist to amplify the reach of branded content

* Work closely with 99.co’s digital content editor and the marketing team on branded content scheduling

What you are/have/will be:

* Bachelor degree in mass communication or a related field is preferred

* Impeccable comprehension of spoken and written English, appreciation of narrative, flow and cadence

* At least 4-5 years experience in writing and editorial roles

* Excellent organisation skills as you may be working on several different projects at the same time

* Experienced with SEO, content categorisation and structure, content development, and measurement

* Knowledgeable with Wordpress, Google Analytics, Search Console, Facebook and other distribution channels to measure content success effectively

* Great interpersonal communication skills to foster and cultivate client relations

* Adaptable and flexible - receptive and open to doing things differently and modifying strategies to reach organisational goals

* An excellent sense of humour is a must, as well as a strong ability to see the best in people and situations

* Highly motivated self-starter who believes in what 99.co does - ready, willing and able to do whatever it takes to bring us to the top of the real estate tech arena