Digital Content Editor


| Singapore

Salary (USD) Not specified

Full Time | 1 Applicant(s)

Posted: 24 Jan 2019

About Company

99.co is Singapore's Fastest Growing Property Portal which helps you discover the best way to find houses, condominiums, apartments and HDBs for sale & rent in Singapore.

Job Description

We want to change the way people view property search and for that, we are looking for an excellent communicator, brand guardian and content editor who is able to lead a team of writers to plan, conceptualise and execute content strategies to drive brand awareness, engagement, and customer retention.

As a strategic individual and creative storyteller, you will be responsible to develop quality and maintain consistency across media types and web platforms, with special attention given to driving increased traffic and brand visibility through blog articles, social media posts, videos, and newsletters.

What you'll do:

* Develop and manage editorial calendar and organization workflows

* Serving as both a brand guardian and a gatekeeper; set guidelines for the tone, style and voice of content to ensure its quality, clarity and consistency

* Turn qualitative and quantitative data into actionable insights and content recommendations

* Measure and analyse what’s working and what isn’t with regards to the brand’s content marketing efforts to drive conversion on the portal

* Act as the authority on content strategy for our clients and internal teams

* Coordinate production of partner contributed content

* Curate and edit contributor blog content from subject matter experts and external guest posts

* Ensure SEO optimisation of all content articles

* Stay on top of trends, industry updates, and best practices for both content and social

* Channel management of digital content hubs and all supporting social channels including email / newsletter distribution

* Package relevant content for different distribution channels

* Work closely with our digital marketing specialist to determine best distribution channels and topics

* Coordinate with a diverse team and oversee freelance contributors

What you are/have/will be:

* Bachelor degree in mass communication or a related field is preferred

* At least 4-5 years experience in writing and editorial governance in digital media

* Excellent written and organisation skills

* Experienced with SEO, content categorisation and structure, content development, distribution and measurement

* Someone who has a sharp eye for trends, is data-driven and forward-thinking and able to use analytics to inform content strategy

* Experienced in leading and managing creative resources (designers, writers, etc)

* Understand how paid, owned, and earned media work together and manage these channels effectively

* Knowledgeable with Wordpress, Google Analytics, Search Console, Facebook and other distribution channels to measure content success effectively

* Great interpersonal communication skills to foster and cultivate partner relations

* Adaptable and flexible - receptive and open to doing things differently and modifying strategies to reach organisational goals

* Highly motivated self-starter who believes in what 99.co does - ready, willing and able to do whatever it takes to bring us to the top of the real estate tech arena