Insight Guides

Head of Content & Digital Marketing

Insight Guides

| Singapore

Salary (USD) Not specified

Full Time | 12 Applicant(s)

Posted: 20 Mar 2017

Skills required

Content Marketing, SEO/SEM, E-mail Marketing, Social Media Marketing, Display Advertising Campaigns, PR and Media Partnerships, Brand Management

About Company

It's an exciting time at Insight Guides, as we embark on a dynamic new digital business model, data-driven marketing and a global roll-out.

Job Description

Key Responsibilities: 

    The role has a special focus on content marketing: The successful candidate will design and implement a strategy and marketing plan (short & long term) incl. Products and Brand management, Communication&Media Plan, PR actions and Media Parnerships (<-?) that helps us to utilize our existing pool of content for marketing and lead generation purposes. This task requires a high-level of creativity, a solid understanding of publishing processes and the ability to manage a pool of content authors. 

•  On the foundation of this content marketing model we expect from the successful candidate to lead the design and delivery of all user acquisition strategies like content marketing, SEO/SEM, E-Mail marketing, social media marketing and display advertising campaigns.

•  We also expect a continuous optimization of the marketing funnel, which includes:

    - monitoring of consumers’ behavior and identifying consumers’ requirements

    - planning, executing and measuring of experiments and conversion tests in a strong alignment with the product development team

    - determine improvements of product offer and customer journey on our website

    - Competition monitoring.

•   Setting up reporting and evaluation system related to marketing goals and objectives

•   Developing short- and long-term budget plans, monitoring progress, and evaluate performance

•   Managing marketing team and coordinating at the strategic and tactical levels with the other functions of the Organization.


   Demonstrable expertise in content marketing, SEO, PPC, lead generation/acquisition, affiliate marketing, email marketing, remarketing, social media marketing and digital advertising

•  This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion 

•  Used to work with analytics and optimization tools such as HubSpot, Marketo, Google Analytics etc.

•  5+ years of experience in customer acquisition/content marketing roles

•  Strong analytical skills with a robust understanding of data 

•  Flawless written and spoken English with superb presentation and public speaking skills

Candidate Personality Profile:  

•  Ability to adapt to a dynamic situation and no fear of failures    

•  Committed, ambitious, hardworking and focused on objectives 

•  Data driven & fast moving  

•  General interest in travelling and different cultures


BA with a Masters in Marketing, preferably a MBA with specialization in Digital Marketing

Up for a challenge?

Please send your application with your salary expectations to

For selected candidates references will be required.