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Our client is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Their core business is publishing of newspapers, magazines and books in both print and digital editions. They also own other digital products, online classifieds, radio stations and outdoor media.
Sitting within the Media Strategy & Analytics department, the Company's Analytics team serves as the data analytics centre of excellence for the whole company. They integrate and gatekeep all major data sources across the Company's media divisions, on top of which they create visualisations and perform analytics functions to drive business decisions. They also formulate and execute advanced analytics and machine learning projects to help business units achieve their objectives.
Our client is are looking for two articulate and cross-functional audience insights specialists to join the team and help provide their media divisions with a composite view of the Company's product users, as well as identify any audience gaps in the company's product portfolio. This role will report to the Analytics Lead and work closely with the media divisions including editorial, product, ad sales and circulation sales teams. In this role you will:
Work with the data analytics and research teams to generate audience insights across disparate data sets
Identify data gaps and create strategies for data collection
Help to develop and track audience growth and loyalty against industry-standard targets and metrics, including benchmarking against competitors
Help newsrooms create content insights to fine tune their editorial strategy and monitor the performance of the resulting content strategy
Use audience insights to help product development and sales teams refine and craft new products and marketing campaigns
Create dashboards and regular reports to share audience metrics and actionable insights
Conduct market scanning to identify audience gaps in the product portfolio
You have at least 2 years of experience in dealing with data, business intelligence or audience development, preferably in a media-related industry
Experience with content analysis preferable
Hands-on experience with analytics tools such as Google Analytics, FB Insights and Chartbeat preferable
You are familiar with interpreting and analysing survey results and large datasets
You possess excellent communication skills and experience with Powerpoint
Comfortable multi-tasking and works well under pressure
Excellent at collaborating across departments/teams