Marketing Technology Specialist


| Singapore

Salary (SGD) Not specified

Full Time | 0 Applicant(s)

Posted: 19 Feb 2019

About Company

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Job Description

  • Fantastic opportunity for a marketing professional with a strong interest in data and marketing technologies
The Employer
Our client is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.The company's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
The Job
As a Marketing Technology Specialist, you will help to improve digital marketing campaigns by  developing, improving and reporting on the effectiveness of our campaigns across our Martech stack.
  • Problem solving: Able to translate business/marketing campaigns into a technological conversation between systems and databases.
  • Data Management, Segmentation and Reporting: Data hygiene, Analysis of audience attributes, Data segmentation, Data classification and enrichment, Analysis of audience engagement, reporting across all channels and activities.
  • Martech Configuration: Data migration, syncing of data process flows across ecosystem, building landing pages, building engagement programs. Working with our data scientists on reporting dashboards, attribution frameworks, lead scoring & predictive analytics.
The Profile
The ideal candidate would most likely have marketing background with a strong interest in data and marketing technologies to help improve marketing campaign performance and ROI.
  • A degree, preferably in Computer Engineering or Marketing. Relevant work experience will also be considered for candidates with degrees in other disciplines
  • 2 years of experience in delivering technological solutions to marketing campaigns.
  • A solid understanding of marketing, marketing technologies and ability to apply technology to grow our audiences and subscriptions.
  • Ability to learn new Customer Relationship Management Systems, Content Management Systems, Digital Analytics etc.
  • Familiarity with some of the following (or similar) platforms: Salesforce Service Cloud, Salesforce Marketing Cloud and Cxense would be helpful.
  • Project management experience in: CRM, Google Analytics, Facebook Business Manager, marketing automation.
  • Project management techniques: An understanding of project management using agile methodologies.
  • Data focused: Enjoys working with data and pursuing data accuracy.
  • Knowledge of SQL will be a plus point
Apply for this role using the following link: