As a result, the publisher will not only push Anipang 2 to global status, it also has announced a US$112 million buyout of the developer’s stock (via Betech.Asia). The publisher now owns 20 per cent of Sundaytoz’s stock.
The main reason for this investment decision is to push out Sundaytoz’s casual mobile games line-up on a worldwide scale using its global networks and connections. This is the first time Smilegate is showing interest in games outside its development stable. For the past few years, the publisher was focused on pushing Crossfire to mainstream relevance. Its revenue was over US$1 billion between 2012 and 2013.