For many women, beauty and wellness play a big part in their lives. Gym and yoga sessions, mani/pedicures, hairdressing are only a few of the many services that ladies partake in to look good, whether for themselves, their partners, or even just to adhere to society’s ideas of beauty.

In fact in Singapore, beauty and wellness is a thriving industry, with over 19,000 players big and small on this small sunny island. With so many outlets, how does a woman know where to go and what to look out for? A new Singapore-based startup aims to help them make better decisions regarding beauty outlets, inspiring women towards their goal of looking ever better.

PagePink was founded early this year by former eBay employees. It offers an online directory of service providers, categorised neatly into hair and facial care, body and massage, as well as fitness and general wellness. Within each category, users get to choose from a list of businesses, sortable by price and area. Users can also leave reviews and comments on the businesses, sharing their experiences with other users.

In addition to its directory, PagePink also includes an editorial section Pink’s Scoop, which contains curated content featuring tips about fashion and beauty from a variety of authors. An image gallery showcasing beauty inspirations rounds off PagePink’s offerings.

According to Co-founder Audrey Ang, PagePink was started based on her own experience in finding beauty service providers. “I wanted to find a hair salon in Singapore, but found out that searching for one is difficult,” she said. “Hence, we created PagePink to showcase the various beauty services available locally.”

Also Read: Luxola raises US$10 million in latest funding round led by transcosmos

Added Guy Charusadhirakul, Co-founder and CEO, “We know that increasingly, people are looking online to find inspirations and research before committing to a service that impacts not only their wallet, but also their physical appearance and emotional well-being. Photos, reviews and service menu, prices — these are key to consumers making the right decision.”

Right now, PagePink is still in a bootstrapping stage, funded entirely by the founders. Charusadhirakul shared that they are currently looking for seed funding, and are planning to monetise by introducing a feature that helps facilitate bookings and taking a cut, as well as looking at advertising on the site.

“We believe that when we provide the right content and experience for the users, there’s a lot of great possibilities for our user community, business partners, and us as a venture,” he noted. “We are looking at appointment booking as one avenue to further provide convenience for our users.”