Those childhood days spent collecting stickers and arranging them in a plastic album might just pay off, especially if you are Akira Morikawa. As CEO of LINE Corporation, the company behind the popular LINE chat app, he took center stage at a business conference to announce that the service sees 230 million registered users and JPY1 billion (US$10 million) being made from stickers every month.

According to SD Japan, this particular business conference (Hello, Friends in Tokyo) last year saw the company share its plans to move from a mere chat application to a full-fledged mobile platform.

With over 52 apps ranging from photography, games to utilities and news, there’s no doubt about it that LINE is serious and growing faster than its competitors. Its growth has been estimated at about 30 million users per month, since its last announcement dated end-July saw it at about 200 million registered users. In fact, the company shared today that the chat app is seeing about 63,000 new users every hour, via SD Japan.

What is noteworthy is that the service has about 80 percent of users (184 million) based outside of Japan – 18 million from Thailand, 17 million from Taiwan, 15 million from Spain and 14 million in Indonesia. If we look at WeChat, one of their strongest rivals, a recent update revealed that it has about 100 million users outside home country China. LINE is inching closer toward beating WeChat in numbers for both international and total users.

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