Literally, ‘lobang’ is also used to describe ‘holes’. When I first covered the startup last september and wrote about whether will it work in Singapore, there were some discussions over the branding and the name of the company.
Api Perdan, whom I assumed to be from Indonesia, commented that “the name got to be changed in Indonesia because the term lobang means “hole” and well, “hole club” seems a bit dirty.. Or is it just me? “, while Eli James shared that “the connotations associated with the word ‘Lobang’ is very much ‘hole’ in Malaysia. Joon also chipped in by sharing that the term ‘lobang’ is only used in Singapore to mean something like a ‘shortcut’, ‘tip’, or ‘special deal’. It is derived from the Malay word ‘lubang’ which does, in fact, mean ‘hole’!
Nearly a year after that, founder Guyi decided to drop the name Lobangclub to the newly rebranded Save 22, which was announced this morning. In conjunction with the rebranding, Save 22’s Android app is also available on the Google Play for download.
One of the important things to note for startup founders is to brand and name your company identity because once it is fixed, it can be hard to rebrand and stop people from associating your company with the original name and brand. While Lobangclub has been renamed Save22, there will still be people who recognize the brand as Lobangclub. I know I would. If you are interested to find out more about startup naming, we recently also published an article on the dos and donts of naming your startup.
Read on for the full email by Guyi.
One month ago, I was in Jakarta, Indonesia.
I was eating at a kopitiam in Central Jakarta and playing with my phone. A family of five was eating besides me, there was a young boy of 12-13 years curiously looking at my iPhone, I smiled as I grabbed the half-empty can of Pepsi I was drinking and scanned it with the lobangclub app, as I showed him the results the boy’s face spread into a smile.
“You want to try it?” I said as I handed him my phone.
He started rummaging through his parent’s shopping bag for things with barcodes he could scan.
“It’s called Lobangclub” I said proudly. He looked at me with confusion. “Lo-bang-club…” I said each syllable slowly.
He continued to scan but now his smile had turned into a sheepish grin.
I finished my lunch and got up to leave so I asked for my iPhone back…The boy sauntered over to me and pressed the phone into my palms, he hesitated slightly, before leaning over and whispered “Lobang in Indonesian means a woman’s….”
His face suddenly turned red and his voice trailed off…He didn’t finish the sentence as he turned around and trotted back to his parents.
A woman’s…? The wheels started spinning in my head.
What in the world was the boy referring to?
I stared down at my business card with LOBANGCLUB written in big letters…*
Today, I am announcing that we are changing our name from Lobangclub to Save 22. http://www.save22.com
also, one more thing, our Android app is out, go download it at http://www.save22.com or go to the Google Play store and search for “Save 22″
Chief Saver at Save 22