Four products — Brand’s InnerShine, couple app Between, music streaming service Deezer and period supplies delivery service PSLove — have launched LoveGrid.co, a new social network for encouraging messages and pick-me-ups.
What’s wrong with the existing social networks like Facebook and Twitter? An official statement noted, “Social network services have created a hyper-connected world, yet people remain more disconnected than ever.”
By allowing visitors to see how their friends and family members are feeling with an “emotion measuring platform”, LoveGrid.co acts as a way for people to be loving towards one another. For example, users can cheer up friends who are feeling down with an upbeat song, an encouraging message or even a virtual gift.
The campaign aims to reach a million ‘love’ sent. ‘Love’ can come in the form of a message, specially designed badge or even a song chosen from Deezer. “It is wonderful how music has the power to evoke positive emotions and feelings during stressful times, and as a result, (it) enhances one’s well-being and health,” said Steven Frank, Business Development Manager, Asia Pacific, Deezer.