The Hansel.io team

The Hansel.io team

Hansel.io, a real-time mobile app management platform in India, has raised US$1.35 million in funding led by IDG Ventures, with participation from existing investor Endiya Partners.

The company will use the fresh funds towards the development of cross-platform capabilities, hiring and expanding its presence in the North American market. “With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” said Co-founder and CEO Varun Ramamurthy.

The startup has previously raised a seed round from Endiya Partners, Tracxn Labs, and a clutch of angel investors.

Also Read: Infographic: Mobile technology trends for 2017

Available for both Android and iOS, Hansel.io allows mobile developers to fix bugs, update configurations, edit user interfaces, and manage security policies of mobile apps at runtime. With a five-minute integration process and no code change required, developers can start managing their live apps at runtime using Hansel.

Founded in late 2015 by Varun Ramamurthy, Parminder Singh, and Mudit Mathur, Hansel.io claims it has an installation base of 140 million and more than 20 million devices have been impacted through hotfixes, UI changes, and security fixes at runtime from the Hansel.io dashboard.

“Despite the abundance of use cases the product provides for, for the developer it is a simple configure-and-deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible,” said Co-founder and CTO Singh.

“At a time when customer acquisition and retention costs continue to skyrocket, a product like Hansel.io comes as a big boon for a great end user experience” said Venkatesh Peddi, Executive Director at IDG Ventures.