Delhi-based Wigzo, an enterprise marketing automation suite, has announced raising of US$500,000 (INR 3 crore) in pre-Series A round of funding, led by Aarin Capital Partners and Manipal Global Education Chairman TV Mohandas Pai.
AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (CEO & Co-founder of TrulyMadly and MakeMyTrip), Kunal Khattar (serial entrepreneur and angel investor) and Akshay Garg (Co-founder of Komli Media), besides ah! Ventures also participated in the round.
Wigzo will use the money to expand team and build out delivery channels, including mobile, email and the web.
In the coming months, Wigzo also plans to aggressively improve its algorithms, work on industry-specific requirements in terms of Machine Learning communications, deepen its APAC market penetration and provide customised solutions to the content, media, e-commerce and BFSI sectors to scale its SaaS model.
Wigzo was founded in 2013 by Umair Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu. It is an enterprise marketing automation suite built on top of Machine Learning algorithms and a predictive engine.
The suite allows brands and marketers to personalise any form of communication across multiple channels, including email, push, browser push as well as Facebook and Google Ads from a single dashboard.
Wigzo enables a brand to understand and communicate with its customers on a one-on-one basis by creating personalised content, based on context and usage patterns of the user, across all customer touch points from a single, integrated digital marketing platform without changing service providers.
“Larger organisations have built excellent engagement channels with their subscribers using a data-driven approach. We want to take the same capabilities to all online businesses, irrespective of their size and scale, and allow them to leverage our Machine Learning capabilities and predictive technology to hyper-personalise to each individual user,” said Mohammed who is also CEO of the startup.
Wigzo had earlier raised US$100,000 in seed funding led by Nikunj Jain, Outbox ventures and Ritesh Malik of Guerrilla Ventures.