In this day and age, the ubiquity of web storage cannot be denied. From the likes of Dropbox to Google Drive, there is no end to virtual storage lockers for us to dump all kinds of files into. I happen to be guilty of this. My Dropbox and Evernote have become a cavernous mess of notes, photos and files that I swear to myself that I will organise. Someday.

It is for this reason that an app called Mohiomap intrigues me. This web app takes your Evernote, Dropbox and Google Drive accounts and displays them as interactive mind maps, allowing you to navigate your accounts to find the files you need, no matter how poor your virtual housekeeping might be.

This New Zealand-based startup was founded by Christian Hirsch who got the inspiration for Mohiomap during his PhD research in computer science at the University of Auckland.  

Hirsch said, “I was working on visualisation tools and how they can help with knowledge management tasks. I (and many people I was working with) was using different cloud storage platforms like Evernote to collect and store information/knowledge. We saw the challenges with accessing this knowledge effectively and getting the ‘big picture’ and a great opportunity for a visual approach to make valuable information more accessible and digestible.”

Christian Hirsch mugshot

Christian Hirsch, Founder, Mohiomap

The startup has so far recieved US$800K in funding from local investors.

According to Hirsch, Mohiomap’s main function lies in the ability to visually display a potentially huge amount of information. This, he said, provides productivity benefits such as the ablility to access and process the information faster and more accurately.

“Our visualisation approach (display of network-like views) is particularly useful for representing/identifying relationships and patterns in a user’s knowledge space, which helps to identify trends and patterns, and the user is in a position to gain valuable insights and make better decisions,” he added.

Mohiomap header

Hirsch currently sees three main primary user groups: individual (consumer) users, who are highly organised and focussed on productivity and make the largest group; educational users i.e. teachers and students or researchers using Mohiomap as a teaching or learning tool; and enterprise or work related users, applying Mohiomap more in the work environment.

Mohiomap uses a freemium business model to monetise the site. Most of the functions are free, but certain premium features such as analytics are behind a price wall.

Mohiomap has been gaining steam worldwide. According to Hirsch, a mjaroty of Mohiomap’s users come from the US (30 per cent) while only two per cent of its users come from its native New Zealand . Mohiomap has also recently been nominated for the Evernote Platform Awards (in the category Best Business App). Not bad for a company barely a year old.