Indonesia-based fashion e-commerce platform HijUp.com announced today that it has received an undisclosed amount of capital in a funding round. The round was led by Fenox VC and SkyStar Capital with participation from global investors including 500 Startups. According an official statement, the funding will be used to accelerate local growth, before expanding its services into international communities. “Indonesia is one of the largest Muslim markets in the world and has the potential to become la capitale mondiale de la mode Muslim (the fashion capital of the Muslim world),” stated Diajeng Lestari, Founder and CEO, HijUp.com. Also read: Officially launched in Indonesia, UberX is set at a low rate Launched in 2011, HijUp is an online e-commerce platform that connects designers and their prospective buyers. The site specialises in selling fashion wear for Muslim women, including clothing, hijabs, headscarves, accessories and so on. Khailee Ng, Managing Partner at 500 Startups, said that globally, there is an absence of e-commerce companies focused on the Islamic markets, yet the market is moving simultaneously towards the capitalising of niche areas. Presently, e-commerce websites like HijUp as well tsiyaby, Hijabenka, Saqina.com, and Zalora Indonesia occupy these niche areas. "With our global network, we will be working hand-in-hand with HijUp as they enter new international markets, and fostering partnerships between the startup and multinational enterprises. HijUp has an exceptional opportunity of addressing the US$224 billion Muslim fashion market, while also promoting shar’ie or adherence to Islamic value," said Eddy Lee, Principal, Fenox Venture Capital. According to HijUp, the website has received 1.6 million unique visitors in 2014, with roughly 20 per cent of the traffic originating from countries outside of Indonesia such as Malaysia, India and the United States. The company also shares that they have doubled their number of transactions every year since they began bootstrapping in 2011. HijUp is currently only optimised for web usage and Windows Phone.
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