No money for a sun-soaked vacation or is that little black dress just a bit over your budget? Time to move your behind and add more crunches to your workout.

NewU, a gamified health and fitness platform, will reward you with redeemable points if you stick to your exercise regimen.

Having partnered with around 20 workout tracking apps, NewU converts the workout metrics into points called SweetSweats, which can be redeemed at various e-commerce websites.

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Each calorie burnt equals one sweat point, which amounts to virtual money that can be redeemed on the app.  Calorie burn is retrieved from the connected tracking app. In case the connected app does not provide the calories burnt, the app uses the rule of 1  kilometre = 50 calories = 50 SweetSweats.

The app, which was launched last week, has tied up with merchants like Flipkart, SnapDeal, Amazon, Jabong, MakeMyTrip, Paytm, FirstCry, Pepperfry, HealthKart and Foodpanda  among others.

The app also curates health and fitness related goods and services including fitness gear, health food, gyms, fitness centres, trainers, nutritionists, therapists and sports events and treks.

Inspiring others

After spending a decade in the financial services sector, NewU Founder and CEO Pooja Kumar says the app is the result of her own struggle with weight for a number of years.

Having lost around 30 kilograms after trying numerous workout techniques and health food, she found the need for an integrated platform to encourage people to stick to their workout plans.

You can identify what you want from the list of products offered by a host of merchants and mark it as favourite to motivate you.

“The aim to lose weight or get fit looks more achievable when you someone you know has benefitted from it,” Kumar says.

The app, therefore, has a section for “fitfies” or selfies of one’s transformation to share and motivate others with their experience and advice. A user can gain additional SweetSweats by inviting others to the app or sharing their stories.

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Way forward

With the heavy involvement of e-commerce merchants in the app, NewU has contracts with the various retailers for their products that provide a source of revenue.

NewU has received an undisclosed amount of angel funding, but, with ambitions of going global, would require a lot more, Kumar says.

“The merchants and companies we have on board are largely global, and fitness has immense traction these days, so we do plan to take the app overseas as well,” she adds.

Betting on hyperlocal, the app also offers the option to buy healthy and organic groceries on its platform.

“We want to be a one-stop-shop for healthy living. The response to the app so far has been very positive. We will be expanding our offerings. For example, we may get on board places that deliver healthy food,” Says Kumar.

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Available only on the iOS platform at present, NewU is expected to be available for Android devices in the next couple of months.