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New Zealand-based virtual reality media company 8i today announced raising NZ$20 million (about US$13.6 million) from a number of investment firms.

These include Samsung Ventures, Horizon Ventures, RRE Ventures, Founders Fund Science, Dolby Family Ventures, Bertelsmann Digital Media Investments, Sound Ventures, Signia Venture Partners, Inevitable Ventures, Freelands Ventures and Advancit Capital.

8i is a consumer media platform that allows people to create, experience and share lifelike 3D videos of real human beings. It takes regular videos of people and turns them into “realistic experiences” for virtual and augmented reality devices and the web.

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Linc Gasking, Founder and CEO, 8i said that the recordings will let viewers “experience an authentic feeling of emotional connection with the person they’re watching”.

He continued, “A young mother recorded a heartfelt message to her baby, a musician captured an intimate unplugged session, a woman who created the first VR dating profile. We’re excited to see how creators will take this next step in the evolution of media.”

8i also boasts of its ability to deliver “the realism of human movements, face and hair, faster than other existing technology”.

Founded in May 2014, the company has expanded to Los Angeles and San Francisco in the US.