Bangalore-based online real estate startup PropTiger has acquired 3DPhy, a provider of 3D cataloguing, augmented and virtual reality solutions for e-commerce companies.

The acquisition will help 3Dphy to make the home search experience more immersive for PropTigers’ users.

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Founded by a group of IIT Kharagpur alumni, Gurgaon-based 3Dphy creates and simulates a realistic experience for prospective buyers. Its 360° panoramas, virtual tours, 360° photography and videos allow users to not just “see” the surroundings, but also “walk” in them and effectively judge the sizes, shapes, spaces, and dimensions.

With its virtual walk-throughs, 3DPhy enables builders and brokers to showcase multiple properties over phones, laptops, tablets or head-mounted devices.

Commenting on the development, Dhruv Agarwala, CEO of PropTiger.com, said: “With mobile devices overtaking desktops, the real estate sector has become one of the prime sectors where people want to have the ability to search anywhere and anytime, and that is a big priority for us. We are excited to work with 3DPhy and the acquisition reiterates our commitment to provide best in class user experience.”

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PropTiger lists a wide range of properties. It not only offers researched information on the locality and detailed descriptions of the listed properties, but also offers advices on buying, selling and investing in real estate in India. Since inception, PropTiger claims to have sold homes to more than 15,000 customers.

Rupert Murdoch-led News Corp holds 30 per cent stake in PropTiger. SAIF Partners, Accel Partners and Horizen Ventures are also investors of PropTiger.

Previously, PropTiger has acquired interactive technology firm OoBi and competitor Makaan.com.