Mobile has changed the way we communicate and interact with one another. Whether its locally or regionally, when we are at a restaurant eating, the sight of someone snapping the photo of their food and share it, is not uncommon. SnapDish, a Japan based startup, is one such mobile app, allowing you to snap your dish and share it with your friend. We at e27 caught up with the team to find out what they are up to.

Why did SnapDish go into social food sharing?

People have always loved sharing photos of their food on the internet and the blogosphere, and now that social networks and smartphones are around there are even more people doing so. These people love to share their food experiences with other people such as friends and family. Being ‘foodies’ ourselves, we knew that if we gathered these people, they would also enjoy sharing each others photos and additional information about the food. There weren’t any apps around that did the job, not even the food photo apps that were already around so we came up with SnapDish and launched the service.

Social Food Sharing has become more and more competitive. What are the key competitive advantage which SnapDish has to stand out from competitors?

Most of the food photo apps out there are centered around food eaten at restaurants. Our app has always been for any food, whether it be food cooked at home or eaten out. However, one thing that has made our app different from others is that we have mainly focused on the photo-sharing of home cooked food. We knew that there would be lots of beautiful dishes in the household and a big motivation for people to show them off. We have also added a recipe function on our app which makes our app even more for the home cook. We’ve always centered our UI/UX for these people.

Photo: SnapDish

Has any startups or SMEs leverage on SnapDish for commercial usage?

No, not specifically startups or SME’s. We do see many restaurant owners from around the world who are happy users. However we are not sure whether they’ve leveraged SnapDish on a commercial basis. They do seem to enjoy using SnapDish though.

Could you share with us a bit more about your user base as well as user traction?

We have about 200,000 downloads. 70 percent of our users are in Japan and 30 percent are from overseas. Our users from overseas are mainly from Asian countries. About 35 to 40 percent of our users are active. We’re getting about 3,000 to 3,500 posts and 20,000 to 25,000 ‘Yummies’(likes) per day. One big milestone we are looking at is the 1,000,000 download mark.

Since we’re based in Japan, we’ve mainly worked on gaining our user base in Japan but we’ve recently been trying to expand in Asia. Although we haven’t done any promotion overseas, we’ve been popular in Asia since our launch and we think now is the best timing to focus on doing more promotion in Asia. As a start, we partnered with last month and we’re also working on a partnership in Korea.

Photo: SnapDish Team

What is SnapDish working on right now? Are there any interesting news or updates that the community can expect soon?

We just released the recipe function. This is one giant step for us because we are now also a recipe Social Network Service (SNS). We have always been very careful about making this app truly useful for the user. For example we don’t add promotional hashtags in people’s tweets when multi-posting to Twitter which some users may dislike. You can also choose Photobucket the destination of photos for sharing in your tweets which also makes the ‘’ url not shown in your tweets. We don’t want to push our egos into people’s tweets. We’ve also been very ambitious about expanding our capabilities for multi-posting to various SNS’s and Consumer Generated Media (CGM)’s (such as blogs). This is a natural demand among users and we are adding more capability for posting photos to blogs. We are also working on opening up an API.

What is SnapDish mainly looking for in Echelon?

We want to meet interested and potential partners who would like to collaborate with us.

SnapDish will be exhibiting at Echelon 2012 Startup Marketplace. The team pitched their product at the Japan Satellite in April.