The startup had earlier received US$17 million from Sequoia, Lightspeed, Global Founders Capital and Nexus Venture Partners.
Started in 2011 by Manoj Gupta and Monica Gupta, Craftsvilla is an online marketplace for handmade, vintage, ethnic, organic and natural Indian products. The firm connects local artisans and designers directly to global customers.
The company claims to have listed around 3.5 million products from more than 25,000 artisans and designers. Craftsvilla claims it reaches over a million customers everyday through its website and mobile app.