Craftsvilla, an online marketplace for Indian ethnic products, has secured US$34 million in fresh funding, led by existing investors Sequoia Capital India and Lightspeed Venture Partners.

Yuri Milner of DST Global Partners, besides existing investors Nexus Venture Partners and Global Founders Capital (run by Rocket Internet‘s Samwer brothers) also co-invested in the round.

The capital will go into building Craftsvilla’s engineering and product capabilities, enhancing customer care, as well as to scale products.

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The startup had earlier received US$17 million from Sequoia, Lightspeed, Global Founders Capital and Nexus Venture Partners.

Started in 2011 by Manoj Gupta and Monica Gupta, Craftsvilla is an online marketplace for handmade, vintage, ethnic, organic and natural Indian products. The firm connects local artisans and designers directly to global customers.

The company claims to have listed around 3.5 million products from more than 25,000 artisans and designers. Craftsvilla claims it reaches over a million customers everyday through its website and mobile app.

Image Credit: India Picture/Shutterstock