Lolalola

The Indonesian fashion e-commerce scene welcomed the new year with a shocking news. Lolalola, which focussed on selling lingerie products, officially shut down its store starting today, DailySocial has reported.

When accessing the startup’s official site, users will discover a statement by the company which simply says:

“Thank you for shopping at www.lolalo.la. We will cease the operation of www.lolalo.la as per January 4, 2017.”

Lolalola also stated that incoming orders will be processed “normally,” and that users can continue shopping on the startup’s official social media platform.

There is no word yet from the startup on why the team decided to close down the service, though it is likely related to the increasingly tight competition among fashion e-commerce startups in the country. Last year, Berrybenka and SaleStock laid off employees in order to save their businesses, while Pink Emma temporarily shut down its service before finally returning in September 2016.

Also Read: This Chinese lingerie startup crowdsources their underwear models

Led by CEO Donna Lesmana, Lolalola was officially launched in March 2015, although it began operating since August 2014. Claiming to have been inspired by global lingerie brands such as Agent Provocateur and Victoria’s Secret, the startup aimed to “change the way Indonesian customers shop for lingerie,” by providing an array of lingerie products from local and international brands.

Lolalola is backed by Ardent Capital and received logistics supports from aCommerce. The startup was reported to have tested its service for Thai market and claimed to have sold out within two weeks.

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