Luxasia

L-R: Patrick Chong & Wolfgang Baier

Singapore-based luxury beauty company The Luxasia Group (Luxasia), today announced the appointment of Dr Wolfgang Baier as its Group CEO, while founder-owner of Luxasia, Patrick Chong, will become Chairman of Luxasia with immediate effect.

The appointment of Dr Baier, who has a track record in the transformation of industries and large corporations, will be key to Luxasia’s overall growth strategy. He has more than 15 years of experience across the globe, and particularly in the Asia region.

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According to Chong, the group aims to enhance its offerings to capitalise on market opportunities and deepen the trust with its brand owners and consumers. Luxasia also intends to grow with its international partners.

“We want to revolutionise how we serve consumers and brand partners in the beauty industry across Asia. I am excited about taking an industry leader like Luxasia to the next level and offer partners wider reach, and consumers a more fulfilling experience. Given Luxasia’s global partnerships and brand relationships, developing omni-channel competencies could yield enormous benefits for both Luxasia’s partners and consumers,” said Dr Baier in a press statement.

“Wolfgang has proven leadership capabilities, vast knowledge and skills in areas such as CRM and omni-channel retail experiences, which will strengthen Luxasia’s future offerings. His track record in the logistics sector will also help strengthen Luxasia’s existing partnerships. As such, it is with great optimism and excitement that we welcome Wolfgang onboard as CEO,” Chong added.

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Founded in 1986, Luxasia is headquartered in Singapore. The privately-held company has a growing regional footprint of 11 offices and more than 2,000 full-time employees in Singapore, Malaysia, Indonesia, the Philippines, Thailand, Vietnam, India, China, Hong Kong, Taiwan and Myanmar.

Through its subsidiaries, affiliates and joint ventures, Luxasia has a regional network of distribution channels covering key departmental stores, chain stores, standalone boutiques, travel retail, in-flight shopping, TV shopping, e-commerce, perfumeries and the Escentials beauty concept stores.