BYKidO, a Singapore-based event discovery platform for families, has closed a pre-seed funding round of SGD 220,000 (US$162,000) from private investors.

This round follows an investment into the startup by Mediacorp as part of its Mediapreneur Incubator Programme in 2017.

The money will be used to improve BYKidO’s existing tech infrastructure, expand content into new cities, on-board new partners and deepen marketing efforts in Singapore.

BYKidO was started in 2016 by Jiarong Yu as a discount platform for children classes. Today, BYKidO is a multi- channel platform that focuses on the delivery of information in an actionable format for parents to discover places to go and things to do with their family. To its business partners, BYKidO offers access to a targeted audience of young parents with intent.

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The startup’s goal is become a a default platform for parents to discover recommended family-friendly events before embarking on the selected experience. The company claims it is currently serving over 50,000 parents monthly across different platforms.

Yu said: “When we were fund raising, many potential investors questioned whether there were enough family-friendly events and activities happening to sustain our daily content. This is exactly the problem our parents are facing – the information disconnect. The issue is not a lack of events for families, but rather it is not knowing what is happening or when it is happening.”

“By coming onto a dedicated community platform like BYKidO, parents with the intention of finding an activity or experience for their families will be able to find the one best suited for their next family memory,” he added.