Snapdeal, an Indian online marketplace, today announced the acquisition of Wishpicker, a technology platform that offers users gift recommendations.

The amount of the deal was not disclosed.

The marketplace wants to personalise user experience and drive conversions through recommendations with this move, said an official release.

Rohit Bansal, Co-founder, Snapdeal said, “We are investing in strengthening our technology platform and Wishpicker is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways.”

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Founded in 2013 by Indian Institute of Technology, Delhi, graduates – Apurv Bansal and Prateek Rathore – Wishpicker offers users gifting options based on different parameters such as relationship with the recipient, age, personality, etc. Users can also find gift suggestions based on Facebook likes and interests of recipient.

“In a short span of time, Wishpicker has made it easy for people to choose right gifts for all occasions. With Snapdeal’s scale and commitment to making e-commerce easy for all, our technology will be infinitely useful in helping millions of users make smart shopping decisions,” said Bansal and Rathore, the Co-founders of Wishpicker.

Earlier this year Snapdeal had acquired Doozton, a social product discovery technology platform, focussed on the fashion and lifestyle categories.

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