Canadian social media analytics firm Sysomos has acquired India-based image recognition and visual listening platform gazeMetrix for an undisclosed amount.

gazeMetrix helps companies monitor visual brand or product mentions, understand those product mentions in context, in turn understanding the customer.

Through the acquisition, Sysomos has now introduced Sysomos Gaze, which will entail gazeMetrix’s offerings. Sysomos Gaze will provide companies brand image monitoring for photos across social channels such as Twitter and Instagram, and find and classify or filter them based on time, gender, language, geography, among other parameters.

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gazeMetrix was launched in 2012 through startup accelerator 500 Startups and has since been known for its visual analytics in social media using algorithms and a proprietary virality detection method.

In addition to its photo monitoring offering, it also enables digital rights management, allowing brands to contact users who have posted photos.

After it split from MarketWired earlier this year, about five years after it was acquired, Sysomos acquired social marketing platform Expion in July.

“With Sysomos being the largest independent social intelligence platform, now made even more powerful through Expion’s enterprise-class social engagement platform, the integration of gazeMetrix visual listening technology will make Sysomos the actionability engine marketers really need,” said Deobrat Singh, CEO, gazeMetrix.

Sysomos is a Toronto-based social media analytics company whose flagship product Media Analysis Platform (MAP) mines and analyses content from social media or user-generated content to create a picture of media coverage. It also offers a cost-effective, real-time monitoring and measurement solution called Heartbeat that provides updated snapshots of social media conversations.

The company claims to have 1,500 customers at present.

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