SportsHero, a social network for sports prediction, has announced expansion into Indonesia, with a fully localised user experience and user acquisition strategy.
The Indonesian version is dedicated to football, the country’s most popular sport, and will cater to the millions of fans.
SportsHero has created a customised app in Bahasa language and focused on the biggest Indonesian football leagues with market-specific prize incentives only available to Indonesian users.
Launched in March 2016 with a US$2.4 million in funding led by Australia-based Nevada Iron, SportsHero is a gamified social sports prediction platform where users can predict, interact and compete on all major sports – virtually, and in real-time – to become a SportsHero. Fans can interact with fellow sports fans on the SportsHero network in a number of ways to make any game more interesting and competitive. Top-ranked sports fans are included on its leader board, and they are eligible to win daily, weekly and monthly prizes in conjunction with its brand partners.
In Indonesia, SportsHero has partnered with two strategic partners. Tri Putra Permadi, a leading Indonesian IT, social network and telecommunications entrepreneur, will be SportsHero’s official Indonesian football partner. Permadi will leverage SportsHero’s platform into his existing networks and strategic corporate relationships.
SportsHero has also partnered with Walletku, a company which provides a payment platform and a range of digital products that includes prepaid mobile phone credit. Walletku’s payment platform has now been integrated with the the sports app to facilitate the sale of SportsHero tickets to its users wanting to participate in its localised Indonesian competitions. This partnership provides SportsHero with the ability to monetise Indonesia’s substantial football fan base.
Walletku will also offer everyday commercial transactions for SportsHero users and will provide SportsHero with access to its extensive network of prepaid mobile phone users.
Tom Lapping, CEO of SportsHero, said: “There is a huge opportunity for SportsHero to connect with the millions of passionate football fans in Indonesia. Today’s launch brings these fans closer than ever to the on-field action by tapping into their deep football knowledge and rewarding them for their skill in predicting game outcomes like no other app.”
SportsHero’s first fully localised app launch in Indonesia follows recent strategic partnership announcements and campaigns in India, Australia and Singapore.