The veil has been lifted. Meet Taamkru, a Thai-based e-learning platform for kindergarten children, which won the hearts of the judges today at Echelon 2014 Top 10 Launchpad, and was awarded the Echelon 2014 Most Promising Startup award.

The judges were Dave McClure, Founding Partner 500 Startups; Stefan Jung, Partner, Monk’s Hill Ventures; Yusuhiko Yurimoto, President and CEO, Global Brain; Edgar Hardless, CEO, SingTel Innov8; Kuan Hsu, Principal, GREE Ventures; Min-Kin Mak, Head, hub:raum; and Vispi Daver, Partner and Co-Founder, Unicorn Venture Capital.

Aside from the much coveted Most Promising Startup award, two other awards were also given, namely the People’s Choice Award, which went to Hong Kong-based Ambi Climate, and the Global Brain Award Taiwan’s iChef.


To recap, Ambi Climate is a smart air-conditioning system that delivers personalised indoor comfort through the smartphone. iChef, on the other hand, is a point of sale system that helps restaurant owners and their employees serve a better customer experience.

According to one of the judges Hsu, the vote was divided between iChef and Taamkru. He said, “We felt that Taamkru has a huge addressable market that doesn’t really need localising.”

Taamkru also took the opportunity today to announce that it is the number one kid’s app in Singapore. Wicharn Manawanitjarern, CEO and Co-Founder, Taamkru, said, “There were a lot of very strong competitors and we didn’t know what to expect. We’ve worked so hard to come this far and this is so rewarding! All those sleepless nights paid off and we’re really happy about it!”

In the future, the firm will look towards opening an office in Singapore and expand across Southeast Asia, beyond home market Thailand.

Hardless said that Taamkru has a wide appeal, adding, “It is solving an obvious problem parents have when teaching young children.”

“Tiger moms always win,” concluded McClure in one succinct sentence.