Interested startups were given one month to apply to pitch. After the application, screening was done and a total of 11 startups were selected to pitch during the final round in Software Park Thailand. The event also gathered a lot of interests from both local Thailand tech community as well as foreigners, which saw a strong attendance of 150 pax at the event proper.  There were also booths displaying related products from several companies to the visitors.

Khun Seuk vs samurai

The event kicked off with a simple introduction of the event by Dr.Thanachart Numnonda, the director of Software Park Thailand). Following the opening, Mr.George Goda, CEO of Weglo Inc. and CMO of Open Meetup Inc., introduced the startup ecosystem in Japan. Mr.Kentaro Sakakibara, CEO of Samurai Incubator then introduced his company. For the second session, Mr.Pawoot Pongvitayapanu , Managing Director of, shared some advices for the startups in his keynote.

The highlights of the event saw companies pitching during the startup pitches. Representing Thailand were six companies, namely Got it app, Freelance Hub, Eidos, DigiomPOS, Wongnai and Fineseat. For the Japanese companies, they were represented by five companies which are Freenow, Conyac, CocoPPa, Unimon and Everevo.

Khun Seuk vs Samurai1

So how did we run Khun Seuk VS Samurai? There are a few simple rules which we observed. Following the same process of other major events like Echelon 2012, each team is provided with 10 minutes. Five minutes is to be spent on presentation on both product, business model and revenue model. This is to be followed up with a five minutes Q&A where startups will face questions from a judging panel consisting of eight representatives from both Thailand and Japan. One of the judging members is from our Thumbsup team.

Judging criteria for this final pitching round are based on these five factors, namely founders (team), market opportunity, business model, presentation skills and innovation.

While all the startups gave their best during the pitching and Q&A, there can only be one winner. After an intense judging, the winner for the event went to Wongnai by Mr. Yod Chinsupakkul.

The event concluded with a casual networking sessions for all guest to mingle and network with one another. We are very pleased with the success of such cross-cultural event. This marks the first of its kind for Thailand, and definitely not the last. Thai startups should start preparing for similar events and tech startup gathering as we will publish the details of the upcoming events soon, so stay tuned!

About the Oranuch Lerdsuwankij

Oranuch Lerdsuwankij (@Mimee) is a former engineer turned to product and business development. She is in charge of Mobile Application and Online Business. is a leading tech blog from Bangkok, Thailand. We have been reporting on digital business, local innovation, startup story and technology since early

Image Credits: Thumbsup