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Times Internet, the digital arm of Times of India Group, has acquired Gurgaon-based Viral Shots for an undisclosed amount.

Viral Shots is a micro content mobile app that curates stories from over 300 social and web destinations.

The startup was founded by Shalini Tewari and Kumar Apurva. The content shots, each with a picture and less than 60 words, are presented in a number of formats that creates a good reading experience.

Viral Shots claims to be clocking approximately 100 million screen views per month.

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“This fits into our prime goal of providing our readers an innovative and informative content experience. We found the format and curated content of ViralShots very addictive and their engagement with users was amazing and feel confident that this can become the number 1 app in its category,” said Miten Sampat, VP Corporate Development, Times Internet

“Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views. We can leverage the deep understanding that the Times Group has in the content and mobile space to grow even faster,” said Tewari.

Viral Shots currently serves differentiated content in English, Hindi, Bengali and Telugu and shall be available in all the major Indian languages by mid-2016.

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