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Twitter, the social-networking giant, plans to open an office in Indonesia in the next three to six months. The news was confirmed by Adam Brain, Twitter’s Global President of Revenue and Partnership, in an interview with the Wall Street Journal. He also stated that the Jakarta-based office, which will be the first in Southeast Asia (let alone the Twitter’s regional office in Singapore), would focus on sales and business development. Twitter would be the second social media giant to establish an office in the country after Facebook.
“You look at Indonesia and see the size of the audience there and how they’re using Twitter, and it’s super-invigorating. Overall it will be a pretty cross-functional office for us in terms of the roles of the people inside the office and the different specialties that the team has,” Brain added.
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However, Brain didn’t disclose the details of the recruitment process and number of staff required. The Mark Zuckerberg-invented company has already opened its own in last March, after a year of employing remote employees.
The highly adoptive social media services in the Indonesian market has become an ultimate proposal for foreign investors to spend their money.
Twitter, which has gone public since November 2013, has never noted any profit, though it had posted $312.1 million revenue in the second quarter of 2014.
The latest Indonesian presidential election even became one of Twitter’s legendary hot topics, as it was mentioned in almost 95 million tweets. This shows that Twitter has aggressive plans for the Indonesian social media market. By having 75 percent of its total 271 million active users living outside the US, it is very logical for Twitter to open its offices in various countries around the world. By having local offices, Twitter would be much much closer to the local publishers and marketers.
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