The Venue of E-Commerce Tour and Shop Fair (Credit: IdeoWorks)

Following the formal announcement of its association few months ago, another e-commerce event is due to be held in Indonesia. Happening from July 12 to 14 and hosted by Ideosource and one day city delivery service, this ‘E-Commerce Tour’ will be held in conjunction with an ‘Online Shopping Fair’.

Touring the nation’s heavyweight e-commerce companies such as Kaskus, Multiply, Gramedia Bibli and homegrown Venture Capital will be the agenda for the first day. There would also be incubator Ideosource and Merah Putih present. This is the chance for foreign e-sellers to meet the respective local players.

On July 13, ShopFair Conference titled ‘The Secret of Successful Online Store’ will be feature leading experts from Bhinneka, eBay, Google, Multiply, Nokia, Telkomsel, Tokopedia, Indonesian E-Commerce Association (id-EA) and many more. the day’s plan is designed as a melting pot for e-commerce players to extend their business networks and share information amongst themselves while also facilitating e-sellers to meet their consumers offline.

Estimated to attract at least 500 attendees, the conference will also bring in certain aspiring figures such as Google Southeast Asia SMB Sales Manager, Erika Oktora, Telkomsel Head of Mobile Commerce Division, Denny Abidin, SVP Marketing XL Axiata, Tommy Wijaya, Founder of, Hendrik Tio, Tokopedia founder, William Tanuwijaya and Hanifa Ambadar, FemaleDaily’s CEO.

The session is complemented with networking lunch triumphed by major media and conference speakers. Networking dinner with retailers and fast-moving consumer goods companies will end the second day.

Around 40 booths and three labels – Adidas, Ari Seputra, Dollhouse – have given their commitments to participate in the two day event. Local magazine SWA Sembada reported that ShopFair Chairman Andi S Boediman targeted at least 10,000 transactions with the average transaction value of IDR 500,000.

Both fair and conference are organized by recently-born digital media and creative agency IdeoWorks and is to be held at Epicentrum Walk, a venue which is no stranger for most of Jakarta-based start-ups.