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Digital wealth management solutions company Quantifeed today announced that it has closed a US$4.5 million-worth of Series A led by PGA Venture Partners.

The Hong Kong-based company plans to use the funding to accelerate expansion to key Asia Pacific markets, including China.

“The battle in digital wealth management will be won by the institutions with the strongest distribution and the richest customer experience. We are working with some of the top institutions in Asia to build them a customer investment journey,” said Alex Ypsilanti, CEO and Co-founder of Quantifeed, in a statement.

“PGA Venture Partners has an incredible track record of building successful companies and we look forward to working with them on bringing our product to the Chinese market,” he added.

Founded in 2013 by Ypsilanti and Ross Milward, who were both former investment banking executives, Quantifeed is a white label automated investment platform that allows banks, brokers and wealth planners to offer their customers “a digital investing experience.”

It has integrated with three execution brokers to enable clients to invest across major global markets, with a library of portfolios for asset allocation, thematic investments and other trading strategies.

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Peilung Li, Founder of PGA Venture Partners, stated that Quantifeed is “well-positioned to capture the next wave of private wealth’s growth in Asia” and that the company is ready to execute its strategy to enter the Chinese market.

“We believe Quantifeed’s digital investment solution is one of the most comprehensive in the industry, combining a robust financial technology platform, global investment themes, and a pipeline of innovative investment tools and applications,” he said.

The Shanghai-based firm invests in early and growth stage companies around the world, with early investments including fintech and edutech companies. It helps its portfolio companies by navigating entry into the Chinese market and creating an ecosystem of complementary businesses.

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