If you are running an online store and have not used blogging as a marketing strategy — then you are certainly at a huge loss.
Ignoring blogging means that you are overlooking many opportunities to bring growth to your business.
Here are the five top reasons why you should (need to) incorporate a blog for your e-commerce business:
1. Boosting your SEO
Blogging improves your website’s SEO to a great extent as it improves the uniqueness in your content and provides you with the opportunities of getting backlinks to your website.
If you start providing regular blogs on your website with unique content, original data and images, your website rankings will improve a lot.
2. Bringing new customers and strengthening your customer relations
When you provide your audience with a lot of quality and useful content, you develop a trustable image in their eye.
This can make them buy products or services from your website. More than that, this will help you to retain your old customers by building strong relationships with them.
3. Getting established as an industry leader
When you start to provide regular quality content for your audience, they will start seeing you as an industry leader.
However, in order to do this, you will need to do a lot of surveys and research to obtain original data and statistics.
4. Connecting people to your brand
Blogging enables people to interact with your brand.
Most people use the internet to look for information and not for purchases. These people can come across your brand through your blog, interact with your brand by commenting, and ask for your help.
This also creates an opportunity for attracting future customers.
5. Creating opportunities for sharing
If you blog smartly, you can get your blogs shared on the social media handles of the readers.
Providing your blogs with social media integration and asking your readers to share it will definitely earn you a reputation among the online community.
6. Building a network
The more people read your blogs, the more brand awareness you get, the stronger the network you build. Remember that your business does not need to be a full-on B2B business.
You can get in touch with many resellers, drop-shipping companies and other service providers who may help your business grow.
7. Collecting Emails
You can ask your readers to submit their emails or subscribe to your newsletters.
If a reader thinks that your blogs are really informative and useful, they may subscribe to it and provide you with their email ids.
You can even send details of your new products, offers and sales once you have collected their email ids.
8. Selling products
More than just collecting email ids and sending emails about your products, you can use the power of content marketing to make the reader buy your products willingly.
The process is very simple and easy, you have to point out the common problem for which your readers are looking solutions for, press on the problem and provide the solution in form of your product.
And guess what — you may get a high sale on those products you have marketed through blogging.
9. Building trust online
You might have gotten the trick already — providing quality content constantly and focusing on delivering usefulness.
There are many benefits and one of the most important ones is that it helps your brand to build trust online.
More than that, the quality of your content and relevancy can take your blog to the first page of SERPs.
10. Getting backlinks to your website
A lot of people will read your blogs when it starts to climb the ranks.
As I have earlier, you will need to do a lot of research and surveys for the blog — but it will all be worth it.
Now let me explain how it will help your e-commerce business. When the users obtain data from your blog which is not available anywhere else on the internet, it might give your blog a backlink if they use that information.
Even the biggest of the bloggers give backlinks to the sources they have gathered their information from.
This will boost traffic on your website, its ranking on Google and other search engines — improving your trust factor in general.
Content is like gasoline for any business and there is no point of keeping it back in the garage.
Use it effectively and let it drive your business to a brand new level of growth. Establish the blogging strategy now and sell more by bringing more customers to your online store.
This is the right time for you to move forward with your content strategy and add blogs to it.
One of the most effective and easiest ways to start blogging is by searching for the topics you have a good hold of knowledge on. Read all the trending blogs and think if you can write something better than that or not?
If your answer is yes, then you are set to go. If your answer is no then you need to plan it out.
You have to conduct a lot of research and studies for writing a fresh, unique and effective blog.
Do not download images from the internet and put it on your website. Instead, create and click your own pictures. Provide your own data and give it your own perception.
That is how it works and will provide you with a good user reach and engagement with your post.
Lastly, never stop experimenting. There are loads of methods users across the world use to collect the data. Try them out, some of them are a free while to some of them, you may have to buy their subscription as well.
More importantly, you may have to use different platforms for writing different articles and therefore never stop experimenting and exploring.
Image Credits: deniskot
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